Inside BMW’s VIP Performance Center Delivery: Hand-Delivering Six-Figure Cars

Description

Inside BMW’s Exclusive Performance Center Delivery Program For luxury automobile buyers, picking up a custom-ordered vehicle can extend far beyond the showroom floor. Through BMW Performance Center Delivery (PCD), customers ordering a new vehicle can bypass traditional dealership handoffs to receive their car directly at BMW’s facility in Greer, South Carolina—located adjacent to its primary U.S. manufacturing hub. Because the program is restricted to approximately 1,400 deliveries annually due to facility capacity limits, Performance Center Director Dan Gubitosa emphasizes that the operation is designed as a deep brand immersion platform. Beyond driving similar models on the proving grounds track, new owners undergo an intensive, tailored orientation with a dedicated Product Specialist. As Delivery Specialist Thomas McCord outlines, specialists spend up to two full hours with each customer. The orientation covers complex cabin technologies—including iDrive interface navigation, digital key setups, smartphone integration, automated parking functions, and physical control ergonomics. This comprehensive handoff ensures that both first-time luxury buyers and long-time brand loyalists fully master their vehicle's technical capabilities before taking it out onto the open road. Read more on Forbes: https://www.forbes.com/sites/scottyreiss/ For more from Scotty Reiss: https://agirlsguidetocars.com/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.