
Good Good Golf: Business As Usual After Ad Fallout - Front Office Sports
On Aug. 21, Good Good Golf posted a promotional video for its new driver—created in partnership with Callaway—that depicted Good Good cofounder Garrett Clark shoving fellow Good Good creator, Alexis Miestowski, to the ground. It sparked online outrage almost immediately, with many users, including several high-profile golf media personalities, describing the spot as confusing, scary, and endorsing violence against women. By Aug. 27, the YouTube-native golf brand had lost its longstanding partnership with Callaway; had several major retailers pull its merchandise from shelves; and had forfeited its title sponsorships of Golf Channel’s revamped Big Break show and a November PGA Tour event. On Sept. 2, CEO Matt Kendrick stepped down. (Nahid Giga, an early Good Good investor and current board member, is serving as interim CEO.)










