I turned my passion for the outdoors into a community for startup founders. It's become a side hustle that makes me $10K in revenue. - Business Insider
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Alena Beliauskaya turned her community outings into a fun side hustle.
This as-told-to essay is based on a conversation with Alena Beliauskaya, a 37-year-old product director based in San Francisco. The following has been edited for length and clarity. Here in San Francisco, it seems like everyone is a startup founder. I'm the director of product management at Wolf Games, an AI narrative games company, where I work part-time. On the side, I run 12 Scrappy Founders, a founders community in the Bay Area with paid memberships and sponsored events. When I first moved here for my job in March 2025, I wanted to make friends, so I started going to founder events, but the interactions were so transactional. The first question everyone asks you is, 'What's your goal at this event?' So, I started hosting my own events. I'm an outdoorsy person and love extreme sports, so I'd plan a weekend hike, a backpacking trip, or dirt biking in Tahoe and invite other founders to join me. Now, I make over $10,000 in revenue each month and take home $2,000 to $3,000 in profit. I've worked in startups for about 15 years and am a founderIt was natural to build my network around other founders.
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