Travel experiences documented in online reviews influence travelers’ travel intentions - Nature

MUST WATCH: High elevation Utah tornado caught on camera spinning at 7,500 feet A confirmed tornado touched down Friday in the mountains east of Fruit Heights, Utah, with astonishing video capturing the twister on the ground. The National Weather Service said the tornado touched down shortly after 1:50 p.m. MDT along a ridge line near Francis Peak in Davis County at an elevation of about 7,500 feet, as severe thunderstorms moved through northern Utah. THE TAKEAWAYHigh-elevation tornadoes are rare but can develop in mountainous terrain. Several U. S. tornadoes have been documented above 11,000 feet. Remote locations make these tornadoes difficult to observe, survey and officially rate. Viral video of a tornado spinning along a ridge near Fruit Heights, Utah, at an estimated elevation of 7,500 feet captivated the internet, but the impressive twister falls well short of the highest-elevation tornado documented in the United States. While high-elevation tornadoes are rare, capturing and documenting them well enough for National Weather Service confirmation is even more difficult.

Photo Credit: A trio of travelers during a hike.  Unsplash / NEOM Travel often pictures the sustainable traveler as part of an earnest tribe that books the eco-lodge and pays a green surcharge. Our evidence strongly suggests this is a misconception. Skift’s research with 74,000 travel consumers in the top 40 outbound markets shows 77% believe travel should benefit communities and the environment, and 24% go further, actively seeking sustainable options and accepting trade-offs to get them.

Photo Credit: Left: Dylan Ratigan, Journalist, Author, and Entrepreneur, Reservations. AI; Center: Eduardo Santander, CEO, European Travel Commission; Right: Moderator: Rafat Ali, CEO/Founder, Skift. They spoke at the Skift Transatlantic Summit 2026 in Dublin, Ireland, France wants international visitors to spend €100 billion a year by 2030, up 29% from last year’s level, without adding to the crowds in Paris and its other best-known cities. The plan relies on longer stays, higher spending per night, and more off-peak travel.

Agoda has “doubled” its supply of premium accommodation over the past four years, Andrew Smith, senior vice president of supply at the Booking Holdings-owned online travel agency, told Skift. Recent deals with luxury groups show how Agoda is adding that inventory.