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The Magic: The Gathering Machine Go BRRR As It Makes $600 Million In Three Months

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If you thought the Magic: The Gathering money-printing machine was going to peak with last year’s record-setting Final Fantasy crossover, think again. Wizards of the Coast’s collectible card game just had another standout quarter thanks to sets like The Hobbit and Reality Fracture, leading Hasbro to report 15 percent revenue growth year-over-year. How long before they just rename the entire toy company MTG, Inc.? Wizards of the Coast reported $367 million in operating income from the quarter, the majority of which came from Magic: The Gathering. That in turn accounted for over 66 percent of Hasbro’s overall operating income last quarter. That number jumps to roughly 90 percent when you look at the last nine months. Yes, Hasbro owns everything from Hot Wheels and Transformers to Play-Doh and Peppa Pig, but that’s not where the money is coming from anymore. It’s coming from people spending hundreds of dollars on boxes of booster packs that contain cards called things like The Queen of Dale and Ajani Resolute. Wizards’ full year earnings have been buoyed even further by big licensed tie-ins like Marvel’s Avengers and the upcoming Star Trek Universes Beyond set coming in November.

This article is an excerpt. To read the full content, visit the original source. Kotaku

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