‘Jurassic World: Rebirth’s Luna Blaise Inks With Brillstein Entertainment Partners - Yahoo

[INTERVIEW]Remember naevis? In 2021, SM Entertainment proved it could build a virtual singer when the “artificial emotional intelligence” avatar was introduced as aespa’s digital ally, before she made a full-fledged debut with the single “Done” in 2024. Two years later, the harder question is not whether naevis can sing and dance like a real idol — but why fans should care that she can, as the public interest in naevis appears to have barely outlasted the initial fascination. “Simply using technology to transfer existing media content into a new format is a limited approach, one that belongs to a transitional period,” Studio Realive CEO Jay Kim, also known as Kim Jong-min, told the Korea JoongAng Daily in an interview on the sidelines of MU:CON conference on Thursday. “We can move into the future only when we offer experiences that existing media cannot.”Studio Realive, a technology subsidiary of SM Entertainment, operates naevis. The company was founded in 2022 as Studio Kwangya, a metaverse-focused arm of SM Entertainment, before rebranding to its current name in 2023.