Experiential Marketing Trend of the Week: Cash Cabs - Event Marketer
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Remember “Cash Cab?” It’s the game show where unsuspecting passengers climb into a taxi and find themselves playing for cash on the way to their destination. Brands are putting their own spin on the concept, deploying custom fleets of interactive rides that promote products while offering consumers free transportation and the opportunity to win prizes. Hop in as we explore the trend.
Starting with Ladder, the workout app rolled into Miami Swim Week in May with the Ladder Quiz Cab, as part of its “Strong Girl Summer” campaign. The brand tapped “Cash Cab” host Ben Bailey to test riders on their strength training knowledge while they rode around the city. The branded car featured LED light strips around the interior, an oversized kettle bell prop and swag.
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