Why Pay A Luxury Premium When Toyota Owners Are Currently Happier Than Lexus Drivers?
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Justin Pritchard is a seasoned Sudbury, Ontario-based automotive journalist, producer, and technical writer. With a passion for cars and a talent for storytelling, he's established himself as a prominent figure in the Canadian automotive scene. His work, which encompasses automotive reviews, insightful analyses, and stunning photography, is featured across multiple Canadian television programs, print publications, and online platforms. Justin's dedication to his craft has earned him numerous awards and accolades, solidifying his reputation as a trusted voice in the automotive industry.
The number of the day is 78. Whether you're shopping for a sumptuous Lexus ES or an extremely reasonable Toyota Corolla Cross, that’s the defining benchmark on this year’s 100-point American Customer Satisfaction Index (ACSI) scale. Within, a historic and alarming three-way tie has manifested: for 2026, satisfaction with luxury cars tumbled 3 percent to land at 78, which happens to be the exact satisfaction score of mainstream automobile brands, and automobiles in general.
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