Who you gonna call? Rivian channels 'Ghostbusters' with one-of-a-kind Ecto-R1 for Halloween season
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Rivian's smaller, more affordable R2 has arrived, giving the electric vehicle maker an entry in the crucial compact SUV market. But the company is also drawing attention with a Halloween-themed spin on another vehicle in its lineup. The automaker has transformed a Rivian R1S into a modern homage to Ecto-1, the decked-out vintage Cadillac ambulance featured in the 1984 supernatural comedy "Ghostbusters. " Rivian calls its customized vehicle Ecto-R1. The white SUV features red graphics and an assortment of equipment mounted on its roof, echoing the look of the movie vehicle. "Lean into pop culture. Find a way to do something that's very fun and playful, and find a way for people to engage in our vehicles that maybe they haven't before. So one of the things we decided to do this year was 'Ghostbusters,'" said Jeff Hammoud, Rivian's chief design officer. The one-of-a-kind Ecto-R1 is not for sale. Rivian's creative team built the vehicle for a promotion that includes an advertisement featuring original "Ghostbusters" star Bill Murray. The ad offers an updated version of the movie's plot, with Murray using the Rivian Ecto-R1 to capture the animated character "Slimer.
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