TikTok's new AI mandate is getting backlash from big advertisers - Business Insider

People come to TikTok to watch their favorite creators, discover fresh ideas and connect with their communities. We've built a full-funnel platform that enables brands to show up in those moments. At Advertising Week New York 2026, we're unveiling agentic solutions across every stage of the customer journey and expanding creative potential both on-and-off the platform. The opportunity is significant: PF Global's TikTok's Economic Impact Report published last week found that economic activity on TikTok helped generate $81 billion in GDP for US businesses [1], with 54 million Americans purchasing a product after watching a TikTok video [2]. When content is culturally relevant, audiences connect, explore, and take action – turning attention into scalable business growth, increasingly powered by AI. That momentum is reflected in the latest findings from Kantar's Media Reactions 2026 report, which ranked TikTok as the #1 platform where marketers plan to increase ad spend in 2027 [3], with 84% of marketers placing advertising on TikTok [4]. "AI is transforming how advertiser content is created and scaled," says David Kaufman, Global Head of Monetization Product Partnerships at TikTok.

AtlanticNova ScotiaNew BrunswickPrince Edward Island Newfoundland and LabradorCalgaryLethbridgeKitchenerGuelphNorthern OntarioSudburyNorth BaySault Ste. MarieTimminsOttawaKingstonBrockvillePembrokeReginaYorktonSaskatoonPrince AlbertTorontoWatchWeatherPeelHamiltonDurhamYorkHaltonNiagaraQueen's ParkToronto City HallIn PicturesVancouverVancouver IslandCanadaLocal SpotlightRoyal FamilyPoliticsNanosPower PlayQuestion PeriodFederal Election 2025WorldMideast ConflictRussia-Ukraine WarWatchLatestCaptured on CameraPoliticsLifestyleConsumerHealthExplainedEntertainmentTechnologyDeception DecodedAutosEnvironmentBusinessInflationReal EstateAutos

Informations complètes et à jour, compilées par Google Actualités à partir de sources d'actualité du monde entier

Oil traders sold futures equivalent to at least 6 million barrels of crude in just two minutes on March 23, shortly before President Donald Trump backed away from threats to strike Iranian power plants. Now, the federal regulator overseeing those trades says it has been looking into the activity. Commodity Futures Trading Commission Chairman Michael Selig said Friday that the agency's enforcement division has been examining oil trading during the Iran war, including the unusual surge preceding Trump's announcement. "Our enforcement division has been looking at all these trades," Selig told Bloomberg Television. "We take this stuff very seriously. "The March 23 selling involved Brent and West Texas Intermediate futures. Trading volume during the two-minute window was more than 8.5 times the volume recorded during the same period over the preceding week, according to Bloomberg. The timing has raised questions about whether some traders had advance knowledge of Trump's plans. Oil markets have been particularly sensitive to presidential announcements since the Iran war began in February, with threats of military strikes and subsequent reversals capable of triggering sharp price swings.