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There’s a scientific reason leaf peeping feels so good

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Source: The Boston Globe
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Kymberlee O’Brien is an assistant professor of psychology at William James College and founder of NeuraLight Consulting. Every October, New England’s back roads fill with people who have passed thousands of perfectly good trees to reach the right ones. They crawl along at 15 miles per hour and queue for the same overlook as everyone else. Vermont’s tourism department estimates that 2.5 million visitors spend about $500 million during its foliage season each year. Nobody plans a trip like that for something they merely like. As a psychophysiologist, I’m often asked for the brain science behind the pull. The honest answer starts with an admission: To my knowledge, no study has put people in a brain scanner while they look at autumn foliage. What we have is more modest and more fascinating. Start with color. Psychologists Stephen Palmer and Karen Schloss’s ecological valence theory proposes that we like a color in proportion to how we feel about the things we associate with it. Ripe fruit, firelight, and the harvest table all carry warm associations, and so do the colors they’re made of. Palmer, Schloss, and their colleagues then tested people across the calendar.

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