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New BrunswickSince last April, Malley Industries said its U. S. business has shrunk by about 80 per cent. Ambulance producer pivots to Alberta, Quebec marketsRaechel Huizinga · CBC News · Posted: Sep 11, 2026 5:00 AM EDT | Last Updated: September 11Listen to this articleEstimated 4 minutesThe audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. New Brunswick-based Malley Industries unveiled its latest ambulance design in September, optimistic about attracting Canadian customers. (Pierre Fournier/CBC)Deji Ayoola’s brain has had no time for rest since the first shot was fired in the U. S.-Canada trade war. Over the past year, the engineer has had to be 10 steps ahead. Malley Industries, the New Brunswick-based ambulance manufacturer where he started working in 2022, was fast losing business in the United States. Trade lawyers couldn’t give solid answers about the future, about what to do. Breaking into an overseas market would be too challenging.