McDonald’s partners with Duolingo for World Menu Heist 2.0 with support from tms - tmsw
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The World Menu Heist has returned to McDonalds, this time with a Duolingo partnership to take MyMcDonalds Rewards (MMR) international. The new menu takes UK customers’ tastebuds on a journey with McDonald’s menu items from around the world. The campaign runs from September 22 – November 16.
tms and McDonald’s have worked together to align the MMR loyalty program to a new brand approach: Unashamedly McDonald’s. The strategy requires partnerships that elevate the campaign moment and give customers rewards that feel worth the hype. Partnering with Duolingo creates sustained engagement for World Menu Heist by launching mid-way through the campaign. The partnership elevates the campaign moment by getting customers to crack the code to earn 3-months of Super Duolingo.
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