Introducing ArcGIS for ServiceNow: Connect ServiceNow business data with ArcGIS location intelligence - Esri

When enterprise software company ServiceNow (NOW -4.44%) reported second-quarter results in July, one disclosure stood out from the usual run of strong numbers. The company's artificial intelligence (AI) products crossed $1 billion in annual contract value (ACV), the yearly value of its signed contracts. A billion dollars is still a small piece of a company expecting nearly $16 billion of subscription revenue this year. But it's one of the fastest-growing pieces of the business. My prediction: ServiceNow's AI business triples to $3 billion in annual contract value before 2029. Here's a closer look at why I think the company gets there. A new billion-dollar businessThe AI line's climb has been steep. In the fourth quarter of 2025, ServiceNow said net new ACV for Now Assist, its generative AI product line, more than doubled year over year. Customers putting more than $1 million annually into Now Assist grew over 130% in the first quarter of this year. And in the second quarter, the company said ServiceNow AI crossed the billion-dollar mark. Adoption of its AI agents (software that completes tasks on its own) is running hotter still.