Intrepid Travel Announces New Partnership With REI - TravelAge West

Photo Credit: A trio of travelers during a hike.  Unsplash / NEOM Travel often pictures the sustainable traveler as part of an earnest tribe that books the eco-lodge and pays a green surcharge. Our evidence strongly suggests this is a misconception. Skift’s research with 74,000 travel consumers in the top 40 outbound markets shows 77% believe travel should benefit communities and the environment, and 24% go further, actively seeking sustainable options and accepting trade-offs to get them.

Photo Credit: Left: Dylan Ratigan, Journalist, Author, and Entrepreneur, Reservations. AI; Center: Eduardo Santander, CEO, European Travel Commission; Right: Moderator: Rafat Ali, CEO/Founder, Skift. They spoke at the Skift Transatlantic Summit 2026 in Dublin, Ireland, France wants international visitors to spend €100 billion a year by 2030, up 29% from last year’s level, without adding to the crowds in Paris and its other best-known cities. The plan relies on longer stays, higher spending per night, and more off-peak travel.

Agoda has “doubled” its supply of premium accommodation over the past four years, Andrew Smith, senior vice president of supply at the Booking Holdings-owned online travel agency, told Skift. Recent deals with luxury groups show how Agoda is adding that inventory.