I Can’t Believe This Very Famous VW Beetle From An Old ’60s Ad Is Not Only Still Around, But My Friend Bought It
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When I was a kid, I was as Volkswagen Beetle obsessed as I am today. Maybe even more so, because the pool of cars I was aware of was smaller, so the Beetle’s place in that grand set of cars was even bigger, somehow. Part of being a kid who loved Beetles before I was old enough to actually own one (I did solve that at my earliest possible opportunity when I turned 15) meant that I tried to get my hands on as much Beetle-related stuff that I could, and that, of course, included books.
One of my favorite VW Beetle-based books was one that focused on the incredible Doyle Dane Bernbach Volkswagen ad campaign from the 1960s. It was called Is The Bug Dead? and was pretty much just a compendium of ’60s and ’70s VW ads, those famous, black-and-white sardonic ads that have become advertising icons.
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