How does the 'AI layoff trap' hurt your business? - Human Resources Director
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Brent Franson is the CEO of Death Clock. Brent Franson spent four years building a mental-health app that users liked, but that didn't ultimately work as a business. The product wasn't an obvious flop. It had enough promise, he said, to make further rounds of changes seem worthwhile — the trap of something that seemed "pretty good," though ultimately isn't viable. "Mediocrity is so dangerous," Franson said. In late 2024, seeing a need for a fresh start, he shut down the app, called Most Days, and discarded the codebase that his team had spent years building. The San Francisco-based staff then shifted their attention to building a consumer-health product called Death Clock, which Franson, 44, described as an "AI private doctor. "Users enter health information — ranging from cholesterol levels to diet and sleep habits — and the platform uses longevity research to estimate the age at which they might die and suggest changes that could help them live longer. The experience reshaped how the longtime early-stage entrepreneur, who in 2019 sold a prior software company he ran to WeWork, thinks about startups.
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