Flop or not: Does Shai Gilgeous-Alexander really fall more than his peers? - Yahoo Sports

Why Boozer is the 'rightful' ROTY favorite Drew Dinsick and Jay Croucher break down the NBA Rookie of the Year award market with several high caliber draft picks that will get plenty of usage in their debut seasons.

‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I am 51 (peak X), so always tired; while not sleeping at the time, I may have been resting my eyes. In fact, Joel Marlinarson, a marketing guru, was suggesting my generation have become a powerful, if underrated, force online. Aged between 46 and 61, gen Xers with proper jobs are peaking, career-wise (although it’s a different story for those out of work, as a report last month on the struggles of over-50s jobseekers made plain). We’re more likely to own homes than the following generations; we’re emerging from the trenches of childrearing and, the argument goes, ready to indulge in some me-time. “If gen X were a country, it would be the world’s second-largest consumer market,” the World Economic Forum reported last year, with gen X women in particular influencing 70% to 80% of all consumer spending. That makes us great customers – witness the tidal wave of menopause-washed wellness guff (Which? reported last month that many pricey supplements were no better than a cheap multivitamin) and beauty brands for people suddenly horrified by their necks.