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One of Canada’s largest grocers is bringing back country of origin labelling as the “Buy Canadian” sentiment gains steam amid an escalating trade war with the United States. After facing social media backlash, Loblaw says it heard consumers’ demands to bring country-of-origin labelling back. “As Canada enters another period of trade uncertainty with the United States, we are once again taking steps to give customers clear information about products affected by tariffs and make Canadian products easier to identify,” a spokesperson for the grocer said in a statement. “We will also continue using the maple leaf symbol in our stores to help customers identify Canadian-made and prepared products. This includes reintroducing the country-of-origin in our fresh produce aisles,” the statement added. In recent days, several social media users have complained that their local Loblaw-owned grocery store had done away with country-of-origin labelling. Others have pointed to seemingly misleading labelling, allegedly identifying American produce as Canadian, and vowing to stop shopping there. Story continues below advertisement