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Current Real Estate Roundup - July 31, 2025 - Nantucket Current

·Jul 31, 2025
Source: Nantucket Current
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This article is an excerpt. To read the full content, visit the original source. Nantucket Current

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Real estate brokerages cannot recruit their way out of a training problem

From where I stand, I regularly meet licensed real estate professionals who are asking questions that should have been answered inside their own brokerage. Sometimes it’s a brand‑new agent; other times it’s someone with years of experience who still hasn’t received clear guidance on basic procedures. Recruiting is exciting. It creates momentum, improves the appearance of growth and promises future revenue. But it often becomes tangled with the belief that adding more agents will somehow fix underlying training issues. It won’t. A larger roster only makes it easier to overlook the cracks. A brokerage’s growth should be measured by how well its agents are prepared to serve the public, not simply by headcount.

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