Banijay Entertainment to adapt hit Japanese format You Laugh You Lose - C21media

Brazilian media behemoth Globo and Endemol Shine Brasil, part of Banijay Latin America, have forged a non-scripted IP strategic partnership to develop and produce a next generation of franchises from Brazil, with the aim of jointly crafting original IP with global appeal, as well as of course local relevance. The ambitious pact will further the partners’ previous collaborative efforts, which has produced the likes of such mega hits as “Big Brother Brasil,” “No Limite” (“Survivor”),” “The Masked Singer,” “Dança dos Famosos” (“Dance of the Famous”) and “The Wall,” among others. Both companies will have a hefty presence at Mipcom.

Media and entertainment group, Banijay Entertainment, today unveils its newly combined powerhouse of content for MIPCOM 2026. Celebrating highly anticipated premium scripted staples, versatile next-gen formats, and standout catalogue champions, the business teases the hits set to grace its newly named “Banijay House” in Cannes this October. This year’s line-up is led by gripping legal drama Reputation and psychological thriller Maya; reality culinary competition 100 Knives and celebrity competition format Last One Standing; alongside the return of ground-breaking BAFTA-winning factual format One Born Every Minute. Bolstering its position as the number one home of franchises, for the first time the group also combines The Traitors, Survivor, Fear Factor and The Circle under one roof. Cathy Payne, CEO Banijay Rights, says: “MIPCOM 2026 marks a major milestone for Banijay Entertainment – our first distribution showcase as a combined group, and the first opportunity to unite the full force of our creative talent, standout catalogue and exceptional pipeline of new IP.