Artist of the Month: Courtney Marie Andrews – BGS - The Bluegrass Situation

MODULAR LOGO SYSTEM UNIFIES MAXON’S CREATIVE SOFTWARE layoutMotion designer Casey Gu creates the Maxon One Brand Expression Film to introduce a unified visual identity across Maxon’s suite of creative tools. The project translates a modular logo system into motion, establishing a visual connection between products spanning 2D and 3D design, motion graphics, and visual effects. Rather than treating each product as an isolated identity, the film explores how distinct visual characteristics can coexist within a shared brand framework. Led by Leo Hageman, Director of Brand & Creative, the new identity brings together Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves through a consistent geometric language. Its modular, honeycomb-inspired forms provide the structural basis for this relationship, creating continuity across a diverse range of tools while maintaining room for individual product identities.all images ©Casey Gumotion design balances abstract geometry with brand motifsFor motion designer Casey Gu, the central challenge was translating the modular visual system into motion while balancing abstraction with product recognition.