Why Branded Entertainment Goes Unwatched and What To Do About It - ADWEEK
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Majestic, confused, forgotten. Ghostly specters in the dimly lit digital wastelands of YouTube. There they roam: the white elephants of branded entertainment. Projects filled with so much promise and belief, but that were ultimately seen by no one. Nine times out of 10, it’s not because these weren’t great ideas, beautifully executed by talented people. The reason they ended up in this online purgatory is because there were fundamental elements that were overlooked, which meant they never stood a fighting chance at getting their moment in the sun. It’s time for us to end the bloodline of these white elephants.
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