Banijay’s branded entertainment chief steps down - Broadcast

Brazilian media behemoth Globo and Endemol Shine Brasil, part of Banijay Latin America, have forged a non-scripted IP strategic partnership to develop and produce a next generation of franchises from Brazil, with the aim of jointly crafting original IP with global appeal, as well as of course local relevance. The ambitious pact will further the partners’ previous collaborative efforts, which has produced the likes of such mega hits as “Big Brother Brasil,” “No Limite” (“Survivor”),” “The Masked Singer,” “Dança dos Famosos” (“Dance of the Famous”) and “The Wall,” among others. Both companies will have a hefty presence at Mipcom.

Majestic, confused, forgotten. Ghostly specters in the dimly lit digital wastelands of YouTube. There they roam: the white elephants of branded entertainment. Projects filled with so much promise and belief, but that were ultimately seen by no one.  Nine times out of 10, it’s not because these weren’t great ideas, beautifully executed by talented people. The reason they ended up in this online purgatory is because there were fundamental elements that were overlooked, which meant they never stood a fighting chance at getting their moment in the sun. It’s time for us to end the bloodline of these white elephants. Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.