Sun Life becomes ‘Sunlife’ in global rebrand - Insurance Business
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Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.”
The Toronto-based group said the change reflects how far it has grown beyond its origins in life insurance into asset management, health, wealth and insurance. The new logo is a modernized, simplified version of its sun globe design, built for digital use.
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Sun Life becomes ‘Sunlife’ in global rebrand - Insurance Business
The Toronto-based insurer drops the space in its name, as its survey across six Asian markets and North America finds most people lack full plans for illness, caregiving and retirement Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.”

Sun Life becomes ‘Sunlife’ in global rebrand - Insurance Business
Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.” The Toronto-based group said the change reflects how far it has grown beyond its origins in life insurance into asset management, health, wealth and insurance. The new logo is a modernized, simplified version of its sun globe design, built for digital use.

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