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Sun Life becomes ‘Sunlife’ in global rebrand - Insurance Business

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Source: Insurance Business
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Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.”

The Toronto-based group said the change reflects how far it has grown beyond its origins in life insurance into asset management, health, wealth and insurance. The new logo is a modernized, simplified version of its sun globe design, built for digital use.

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