Divorce is getting a lucrative rebrand. These influencers are cashing in. - Business Insider

The Toronto-based insurer drops the space in its name, as its survey across six Asian markets and North America finds most people lack full plans for illness, caregiving and retirement Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.”

Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.” The Toronto-based group said the change reflects how far it has grown beyond its origins in life insurance into asset management, health, wealth and insurance. The new logo is a modernized, simplified version of its sun globe design, built for digital use.

Sun Life has rebranded globally as Sunlife, merging its name into a single word and adopting a new logo and the tagline “Making life brighter.” The Toronto-based group said the change reflects how far it has grown beyond its origins in life insurance into asset management, health, wealth and insurance. The new logo is a modernized, simplified version of its sun globe design, built for digital use.

Increasing media attention on menopause is helping to mitigate taboos and promote support for women going through the change. Food supplements, books, coaching… menopause is also becoming a lucrative market driven by actors who are influencing the way the menopausal transition is perceived.