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Oct 15, 2026 3:25 PMPublished Oct 15, 2026 3:25 PMKilmer Sports Group, who invested a reported $100 million into the PWHL this summer, have hired former Toronto Maple Leafs president, and Hockey Hall of Famer Brendan Shanahan to serve as the company's PWHL advisor. Brendan Shanahan, former president of the NHL's Toronto Maple Leafs and Hockey Hall of Fame inductee from his NHL playing career, has been hired by Kilmer Sports Group as their PWHL Advisor. Shanahan will oversee Kilmer's reported $100 million investment in the PWHL. "Hockey is in our DNA as Canadians, and few people embody that more than Brendan Shanahan," said Larry Tanenbaum, Kilmer Sports Group's Chairman and CEO in a statement to The Canadian Press "I'm thrilled to have him join us in building world-class women's sports organizations that inspire the next generation of athletes, fans, and leaders. ""Brendan is a superstar both on and off the ice, and to have someone of his stature support our efforts to grow the PWHL is an extraordinary plus for women’s hockey. "Tanenbaum's investment in the PWHL came alongside a second outside investment from Detroit Red Wings owner Chris Ilitch.