NHL's 'Hot for Hockey' campaign ends after not-so-hot reception - CBC
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WorldA series of audio stories, released as part of a new NHL marketing campaign and presented like popular hockey romance novels, is no longer available on Spotify after drawing widespread criticism. Series of audio stories presented like hockey romance novels no longer available on SpotifyListen to this articleEstimated 6 minutesThe audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Asked about the 'Hot for Hockey' campaign during a news conference last week, NHL Commissioner Gary Bettman tied the campaign to an influx of new fans drawn to the sport after watching hit romance-based TV shows, like Heated Rivalry and Off Campus. (Melissa Majchrzak/The Associated Press)A series of audio stories promoted by the National Hockey League as a way to tap into the success of hockey romance shows such as Heated Rivalry appears to have been removed from Spotify after they garnered widespread criticism and concern.
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