Globo, Endemol Shine Brasil partner to co-create new entertainment IP with global potential - C21media

Brazilian media behemoth Globo and Endemol Shine Brasil, part of Banijay Latin America, have forged a non-scripted IP strategic partnership to develop and produce a next generation of franchises from Brazil, with the aim of jointly crafting original IP with global appeal, as well as of course local relevance. The ambitious pact will further the partners’ previous collaborative efforts, which has produced the likes of such mega hits as “Big Brother Brasil,” “No Limite” (“Survivor”),” “The Masked Singer,” “Dança dos Famosos” (“Dance of the Famous”) and “The Wall,” among others. Both companies will have a hefty presence at Mipcom.

Banijay has partnered with Grupo Podpah, one of Latin America’s biggest creator and digital content outfits.

Marvel Studios’ release of Avengers: Endgame: Encore was a shrewd gambit for a few reasons: It put the studio’s most successful film back in conversation right after the juggernaut success of Spider-Man: Brand New Day; it tided die-hards over with new footage ahead of December’s Avengers: Doomsday; and, perhaps most importantly, it raked in an additional $138 million for the film, reinstating its position as the worldwide box office champion over James Cameron’s Avatar. Cameron, who certainly doesn’t spend his precious time fretting about such matters as lifetime financial grosses and being the best in the world at stuff, recently expressed his congratulations to Marvel for once again overtaking his 2009 sci-fi film. “You are one of the people,” the director wrote (per The Wrap) in a composite image from Avatar, with Iron Man at the center of a welcoming Na’vi tribe. “Congratulations to Marvel and the #1 Avengers: Endgame: Encore for bringing moviegoers to the cinemas! – Jim Cameron.”