Endemol Shine Brasil Turns Entertainment Upside Down for Globo - Banijay

MIPCOM: Brazilian media giant Globo and production company Endemol Shine Brasil have partnered to co-create new entertainment formats with international potential. The collaboration aims to combine Endemol Shine Brasil’s creative and strategic strength, backed by the global reach of parent company Banijay Entertainment, with Globo’s experience creating and producing content that reaches more than 70 million people every day.

Banijay has partnered with Grupo Podpah, one of Latin America’s biggest creator and digital content outfits.

Brazilian media behemoth Globo and Endemol Shine Brasil, part of Banijay Latin America, have forged a non-scripted IP strategic partnership to develop and produce a next generation of franchises from Brazil, with the aim of jointly crafting original IP with global appeal, as well as of course local relevance. The ambitious pact will further the partners’ previous collaborative efforts, which has produced the likes of such mega hits as “Big Brother Brasil,” “No Limite” (“Survivor”),” “The Masked Singer,” “Dança dos Famosos” (“Dance of the Famous”) and “The Wall,” among others. Both companies will have a hefty presence at Mipcom.

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