Americans’ love of oversized Halloween skeletons is still going strong - Business Insider
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The original Skelly has amassed a massive following since it launched in 2020.
It wasn't all that long ago that towering Halloween skeletons weren't really a thing. That all changed seemingly overnight in 2020, when Home Depot introduced its wildly popular 12-foot Skelly decoration, driving record Halloween sales for the home improvement chain that year. The trend is still going strong, with more than a dozen online communities devoted to supersized skeletons, including a Facebook group with nearly 300,000 members. Walmart-owned warehouse chain Sam's Club told Business Insider that sales of their version, an 11-foot Reaper, have been running ahead of expectations since it was launched back in June. The Reaper quickly rose to become one of the chain's top ten selling Halloween items, and was sold out at some warehouse locations, as of Friday. "Halloween is now a season, just like Christmas," said Kara Deleon, Senior Director of Seasonal Merchandising at Sam's Club. "It is truly taking on a much bigger persona than it's ever had in the past.
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