Why Retailers Are Shrinking Their Assortments
CNBC · Published on October 11, 2026
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Description
From Dollar General to Under Armour, retailers are culling assortments to get back to healthy growth, or at least, stabilize their business. For brands, excess inventory usually leads to discounting, which in turn hurts profitability. For box stores, slicing merchandise is more of a defensive play that allows for better curation. Watch the video to learn about why some retailers are giving consumers less choice. Produced by: Ryan Baker Edited by: Darren Geeter Camera by: Natalie Rice Animation by: Emily Park, Jason Reginato Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Retailers Are Shrinking Their Assortments
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