The Snow Show: The Future of the Ski Holiday
euronews · Published on October 17, 2026
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Description
The panel, “The Future of the Ski Holiday,” will explore how the industry is evolving to address challenges such as climate change, rising costs and changing traveller expectations. Speakers will discuss how to make skiing more accessible and sustainable while protecting the future of the sport: -Florian Sengstschmid, CEO, Azerbaijan Tourism Board (ATB) -Sandra Spitz, Sport and Event Director, International Ski and Snowboard Federation (FIS) -James Gambrill, Founder, Mountain Trade Network & Event Director, Snow Show London The discussion will also explore emerging ski destinations, including Azerbaijan, and how innovation, investment and year-round experiences can create new opportunities for mountain tourism and attract the next generation of travellers. ⬇️ Always stay informed ⬇️ 👉 Follow all the news on 📲 https://euronews.com 👉 Subscribe ► https://www.youtube.com/@euronews 👉 Watch our LIVE here: https://www.youtube.com/c/euronews/live 🌎 Follow us: Facebook: https://www.facebook.com/euronews Twitter: https://twitter.com/euronews Instagram: https://www.instagram.com/euronews.tv/ 📌 Subscribe to our thematic channels: NoComment: https://www.youtube.com/c/nocommenttv?sub_confirmation=1 Euronews Green: http://bit.ly/2sMsaDB Euronews Next: https://www.youtube.com/c/EuronewsNext?sub_confirmation=1 Euronews Travel: https://www.youtube.com/c/EuronewsTravel?sub_confirmation=1 Download our new app to receive all the latest updates from Europe’s newsroom: https://apps.eur.ws/8HQ4
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