Xbox Eyes Global Entertainment Dominance with “XP”: A New Division for Movies, TV, Live Events, and Partnerships - LevelUp
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Xbox has long harbored ambitions beyond gaming, but a rocky road has continually stalled its broader goals. Now, Microsoft’s gaming division is doubling down on its plan to become a global entertainment juggernaut with the launch of Experience Points, a new division operating simply as XP, which will focus on film, television, consumer products, live events, and partnerships. Unveiled by Xbox Chief Strategy Officer Matthew Ball, XP will oversee the brand’s expansion into the world beyond videogames. XBOX Chief Asha Sharma also joined the announcement to introduce the leadership team tasked with executing this initiative What Is XP, XBOX’s New Entertainment Division? With competitors like PlayStation and Nintendo aggressively expanding into films and television, Xbox is positioning XP to bridge the gap between its digital worlds and mainstream audiences. Ball voiced high expectations for the venture, asserting that Xbox possesses the IP foundation needed to become “the No.
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