Why Zendaya wanted an ‘MJ pass’ of the ‘Spider-Man: Brand New Day’ script - Entertainment Weekly

For podcast host Amanda Hirsch, the best brand partnerships start before a deal is ever signed. Hirsch, who hosts Not Skinny But Not Fat, will even accept a lower fee from a brand she already uses, she told ADWEEK chief content officer Zoe Ruderman at ADWEEK’s Advertising HQ event. Hirsch runs every potential partner through a few filters: whether she’s an organic fan, whether she has tried the product herself, and whether her audience would find it genuinely useful. Turning down a deal is not painful, she added, because she believes another opportunity will follow. “I’m thinking about my audience, like, ‘Wait, they would love this,’” Hirsch said. Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.