Which Health and Wellness Influencers Talk About Medical Topics? Mostly Healthcare Professionals - Pew Research Center
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This study looks at the content posted by health and wellness influencers – individuals with large audiences online who provide information about health and wellness, largely on social media. It builds on our previous study of who these influencers are and how U. S. adults engage with their content. It includes an analysis of the topics these influencers discuss, how often their posts include promotions, and how they present their expertise and experiences in social media posts.
Medical professionals remain the most common source of health information among U. S. adults. But many get information about their health from sources outside of the doctor’s office, including social media. We conducted this study to better understand what the public might encounter when they get health and wellness information on social media, including how health and wellness influencers discuss a variety of topics there.
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What Do Health and Wellness Influencers Post About? - Pew Research Center
Photo illustration by Pew Research Center. (Photos via Getty Images) This study looks at the content posted by health and wellness influencers – individuals with large audiences online who provide information about health and wellness, largely on social media. It builds on our previous study of who these influencers are and how U. S. adults engage with their content. It includes an analysis of the topics these influencers discuss, how often their posts include promotions, and how they present their expertise and experiences in social media posts.
With celebs and influencers glamourizing 'cigs' online, experts are carefully watching smoking trends - CBC
HealthSocial media is filled with images of celebrities and influencers lighting up cigarettes and hyping the habit of smoking, suggesting it's experiencing a bit of a cultural resurgence. Though data suggests tobacco use has long been trending downward, experts say if we want it to stay that way, harmful online content that glamourizes smoking shouldn't be ignored. Experts say online content glamourizing cigarettes is harmful and no amount of smoking is safeAnya Zoledziowski · CBC News · Posted: Oct 03, 2026 4:00 AM EDT | Last Updated: October 3Listen to this articleEstimated 5 minutesThe audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. Images of celebrities, influencers and other content creators smoking are all over social media, and experts warn that they can have an outsize influence on young people picking up the deadly habit. (Guillaume Saligot/AFP/Getty Images)Dua Lipa in the streets of Italy. Charli XCX at her wedding. Singer Clairo snapping selfies. Heated Rivalry stars Connor Storrie and Hudson Williams out on the town.
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