Wealthy Swiss investors have a weird flex: a blue briefcase filled with 10 pounds of chocolate - Business Insider
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Lindt hands out chocolate-filled briefcases to voting shareholders each year.
From Patagonia vests to Rolex Submariners, the finance world is full of status symbols and fashion flexes. Wealthy Swiss investors have one of the weirdest: a blue briefcase filled with roughly 10 pounds of chocolate. Lindt shareholders who vote at the Swiss chocolatier's annual meeting in Zurich every April receive a "Schokoladekoffer" or "chocolate suitcase. "The briefcase is free, but a Lindt voting share costs around 78,000 Swiss francs, or more than $94,000. The shares have traded as high as 132,000 Swiss francs — north of $150,000 — within the past year. "Nobody rationally spends around 100,000 Swiss francs on a share because they want 3kg of free chocolate," Thierry Borgeat, the cofounder and chief investor of Swiss asset manager arvy, told Business Insider by email on Monday. "But that is exactly what makes it fun. ""It's a flex — but a very Swiss kind of flex," Borgeat continued. "You don't buy a Ferrari or a flashy watch to show people you have money.
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