Walmart doubles down on pledge against AI-powered personalized pricing - Fox Business

Walmart is doubling down on its pledge not to use AI, customer data or digital shelf labels to set personalized prices for its shoppers. In a public letter Monday, Dan Bartlett, Walmart's executive vice president of corporate affairs, challenged what he described as repeated "mischaracterizations" by Lindsay Owens, author of the recently released book "Gouged," about Walmart's pricing practices and use of technology. "The facts are straightforward. We price products, not people," Bartlett wrote. "Walmart does not and will not use an individual customer’s personal information, income, shopping history, urgency or willingness to pay to set an individualized price. We do not engage in dynamic pricing, raising prices in response to a hot afternoon or an approaching snowstorm, for example. " SAM'S CLUB EXEC SAYS MEMBERS INCREASINGLY WANT FRESH FOOD 'ON THEIR OWN TERMS' Walmart is doubling down on its pledge not to use AI, customer data or digital shelf labels to set personalized prices for shoppers. (Joe Raedle/Getty Images)Bartlett defended the retailer's use of digital shelf labels, saying the technology does not identify customers or independently set prices.