Victoria’s Secret embraces nostalgia, entertainment trends - Retail Dive

Stop me if you've heard this one before: A beloved TV show or movie is being revived so those involved can get another moment in the sun (and another influx of cash) while its longtime fans rush to get a hit of sweet, sweet nostalgia. It's happening now with Lena Dunham's deeply millennial sitcom Girls, which is getting a five-episode limited-run revival involving all four of the girls: Dunham, Allison Williams, Zosia Mamet and Jemima Kirke, plus honorary girl, Andrew Rannells. Do I dare hope: Could this one actually be good? Reboots are dangerous in this day and age: there are so many of them and they often threaten to taint the memory of a once-cherished work. Take Gilmore Girls: A Year in the Life, which fans felt botched a favorite character, or And Just Like That, which was a straight-up hate-watch. Flip on any streaming service right now and you'll see a new one: There's the revived Scrubs on Hulu, the spun-off The Paper on Peacock, the rebooted A Different World on Netflix, and so on. But I, and many of my fellow fans online, feel cautiously optimistic about the new Girls. Here's my theory as to why.

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