Unworn kit: What happens to it and why is there so much? - BBC
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What happens to sports kit that never gets worn? Figure caption, What happens to unworn sports kit? ByBBC Sport correspondentFor an elite athlete, pulling on Olympic kit can be the reward for years of sacrifice. But some of that clothing never makes it out of the packaging. Inside a warehouse on England's south coast, boxes are stacked with pristine Team GB clothing from Paris 2024 and Milan Cortina 2026. Tracksuit bottoms, jackets, hoodies and T-shirts sit untouched. Among them are garments created for Olympic opening ceremonies. All of it is unworn. Commercial constraints can make excess stock difficult to shift at scale. Now a new partnership means hundreds of items of surplus Team GB clothing and unsold merchandise will be resold through a specialist platform, with proceeds supporting the British Olympic Association's (BOA) charity arm, the Team GB Foundation. The initial launch will include 700 items from Paris 2024. It is one way of giving sportswear a second life. But why does that surplus exist, and why can perfectly usable clothing be so difficult to pass on? Why does sport have so much spare kit?
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