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The Beef Industry Knew: Cattle Trade Group Knew Cows Warmed the Planet Since 1989. It Tried to Bury the Science - ZME Science

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In 1991, the Teenage Mutant Ninja Turtles stumbled into a fight with the American beef industry.

A children’s alphabet book featuring the cartoon heroes warned about methane from cattle warming the planet and urged readers to eat less meat. The National Cattlemen’s Association made a big fuss out of it and Random House, the publisher of the book in question, agreed not to reprint it.

This article is an excerpt. To read the full content, visit the original source. ZME Science

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