Thailand’s entertainment and media industry set to reach around THB550 billion in 2026 - PwC

October 7, 2026BUSAN, SOUTH KOREA – The Department of International Trade Promotion (DITP), Ministry of Commerce, has announced its readiness to bring Thai companies in the film and content industry to the Asian Contents & Film Market (ACFM) 2026, a major marketplace for content and film in Asia, taking place in Busan, Republic of Korea, from October 10–13, 2026. This year, Thailand has been selected as ACFM’s first-ever Country of Honor, providing an important opportunity to showcase the capabilities of Thailand’s film and content industry to an international audience. DITP will also host the flagship networking event “Thai Night Busan 2026” to promote Thailand’s entertainment industry and strengthen international partnerships. The Republic of Korea is one of the world’s leading countries in film and entertainment and a major hub for Asia’s content industry. Its annual content exports exceed USD 12 billion, and it plays a prominent role in global digital media and over-the-top (OTT) platforms. DITP supported Thailand’s film and entertainment industry at ACFM consistently from 2012 to 2019. However, Thai Night activities has been on hiatus since 2020 due to the COVID-19 pandemic.