Sony Music has now asked platforms to remove more than 260,000 AI deepfakes imitating artists like Harry Styles, Adele, and Michael Jackson - Music Business Worldwide
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By the end of September, Sony Music had asked digital platforms to take down more than 260,000 AI-generated tracks impersonating its artists. That’s almost double the 135,000 tracks it had sought to remove by the end of March, according to the Financial Times, which reported the new figure today (October 5). To slice the numbers another way: they suggest that, on average, Sony issued over 20,000 AI deepfake takedown requests per month in Q2 and Q3 (April 1 – Sept 30). “We will keep enforcing our artists’ rights and expect platforms to act quickly and to prevent the same content from reappearing,” Sony told the FT. “But it’s becoming an uphill struggle.”The FT did not report how many of the tracks platforms have removed, how quickly they acted, or which services received the requests. Sony-affiliated artists targeted by the deepfakes include Harry Styles, Adele, Britney Spears, Queen, and Michael Jackson, the paper reported.
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