SM Entertainment founder's A2O Entertainment to debut A2O Soul and A2O Lite - Korea JoongAng Daily
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A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
A promotional poster showing A2O Entertainment's upcoming boy band A2O Soul and girl group A2O Lite
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EntertainmentK-pop A2O Lite members perform at KINTEX in Goyang, Gyeonggi Province, Monday. Newsis By Yonhap A2O Lite, the first girl group produced by former SM Entertainment chief Lee Soo-man, reached No. 1 on Korea's largest music streaming platform shortly after releasing its debut single, before falling to sixth place hours later, data showed Thursday. The group's debut digital single, "Neon," had topped Melon's Top 100 chart by 11 p.m. on Wednesday, 29 hours after its release at 6 p.m. the previous day, according to music industry experts. It is unusual for a rookie group to top the chart within less than two days of a song's release, although it dropped to sixth place the following morning. As of 10 a.m. Thursday, Soyeon's "I'm Gonna Toesa (feat. Kian84)" returned to No. 1. A2O Lite is a nine-member group launched by A2O Entertainment, the company founded by Lee after he left SM Entertainment. Lee simultaneously introduced A2O Lite and 15-member boy group A2O Soul at a media showcase in Goyang, near Seoul, on Monday. He returned to the domestic K-pop market after a three-year non-compete agreement expired earlier this year.
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