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Shoppers find AI agents need a short leash — unless you need 20 pounds of chicken wings - Business Insider

·Oct 10, 2026
Source: Business Insider
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Some shoppers are using AI agents like Instinct and Muse to find and order products for them.

AI agents like Instinct and Muse are quickly becoming personal shoppers — and some are finding the tools need to be kept on a short leash. From finding cheap airline tickets to ordering groceries, three shoppers told Business Insider that they are using the agents to automate parts of their shopping. Some say the decision has saved them time and found them deals they would not have found on their own. But even those impressed with AI agents as shopping assistants say they're using them carefully. Sometimes, the agents order the wrong thing. In other cases, users say they want to make the purchase themselves, or at least add another layer of security, rather than handing their credit card information directly to AI. The shoppers' experiences also point to a big question as the holiday shopping season approaches: How much can shoppers delegate, if they want to at all, to AI agents?

This article is an excerpt. To read the full content, visit the original source. Business Insider

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