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PUMA welcomes ANTA Sports as new largest shareholder - PUMA

·Oct 7, 2026

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The arrival of ANTA Sports as PUMA’s largest shareholder marks the beginning of a new chapter for the company. “PUMA has built one of the most recognized sports brands in the world, with a rich heritage, a deep sports credibility, a global footprint, leading innovations and strong partners. We welcome ANTA Sports as PUMA’s largest shareholder and view its long-term commitment as a strong vote of confidence in our strategy, our management team and our future,” said Arthur Hoeld, CEO of PUMA SE. “We look forward to building a fruitful partnership and exploring areas where our respective strengths can create sustainable value for PUMA and its shareholders on our journey to become a top 3 global sports brand.”PUMA will continue to operate as an independently managed company. ANTA Sports has expressed its full respect for PUMA’s sports heritage, distinctive brand identity and corporate culture as well as its independent governance and brand autonomy. Ding Shizhong, Board Chairman of ANTA Sports, commented: "We are delighted to become PUMA’s largest shareholder and a long-term strategic partner.

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