Podcasts Are Becoming Living-Room Entertainment, and the Polished Studio Is Dying - Beet.TV
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Podcasts aren’t just for the commute anymore. Some have become something families watch together on the big screen, something that competes with Netflix for attention after dinner, and something that increasingly rewards creators who ditch the expensive studio in favor of a couch and a smartphone.
The medium’s evolution is reshaping how creators build audiences, how advertisers craft messages, and how platforms like YouTube think about the medium. Viewers watched more than 700 million hours of podcasts on living-room devices through YouTube in a single month last year, more than double the figure from the year before.
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