Our Parasocial Relationship with Politicians
When Zohran Mamdani appeared on comedian Kareem Rahma’s popular internet talk show Subway Takes during his successful run for New York City mayor last year, the interview was a sensation, garnering nearly three million likes across Instagram, TikTok and YouTube.
The subway interview marked yet another jewel in the crown of a formidable new media strategy that helped the 34-year-old democratic socialist win the November 2025 New York City mayoral election with 50.78 per cent of the vote. Mamdani’s short-form vertical campaign videos endeared him to younger and newcomer voters who supported him at the ballot box. His campaign became an object lesson for political strategists.
This article is an excerpt. To read the full content, visit the original source. The Tyee
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