New Lululemon CEO Heidi O’Neill faces steep turnaround challenge - Business in Vancouver

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Published: October 07, 2026 at 4:46p.m. EDTLululemon Athletica Inc.’s chief executive is marking her first month on the job with a slew of leadership changes she says will make the business even more competitive. The Vancouver-based apparel company has appointed ex-Athleta chief executive and president Maggie Gauger as Lululemon’s president and chief product officer. Former Walmart Canada executive Joseph Godsey is becoming chief operating officer. Lululemon is searching for candidates to fill the chief brand and chief technology officer roles as well as someone to become its next chief communications officer. Latest updates on company news hereChief financial officer Meghan Frank, who ran Lululemon while the brand waited for Heidi O’Neill to take on the top job, will remain in her current role but also fulfil some of the duties of a chief brand and chief technology officer. Heidi O'Neill, the incoming chief executive of Lululemon Athletica Inc. is shown in this undated handout photo. THE CANADIAN PRESS/Handout — Lululemon Athletica Inc. (Mandatory Credit) Heidi O'Neill, the incoming chief executive of Lululemon Athletica Inc. is shown in this undated handout photo.