Neil Howard joins Bespoke Sports & Entertainment - Sports Business Journal
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10.14.2026Neil Howard, once a fixture at MKTG, is joining Bespoke Sports & Entertainment as VP/experiential. Courtesty Neil Howard Bespoke Sports & Entertainment is augmenting its senior staff with the hiring of Neil Howard as VP/experiential. Howard, who was at MKTG from 2006 to 2025 and rose to SVP working on Toyota and other accounts, will be based in Charlotte, become part of Bespoke’s senior leadership team and report to Bespoke President Greg Busch. “At the end the day, it all comes down to how you get in front of the consumer,” said Howard, whose first day was Monday. “Experiential has been growing, even in an age of digital because it’s effective, and so more clients are comfortable investing more there.”As for Bespoke, owned by Publicis since mid-2025? “My impressions was it has the entrepreneurial spirit and ability to be nimble, like a smaller agency with the resources of a larger company to use whenever necessary,” Howard said.
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